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A letter to you from Brett McFall

Please take the phone off the hook ... switch off your mobile ... close your email program ... shut the door, and just focus on YOU for the next 15 minutes.

"What To Do With Your
Hot-Selling Product To
Earn Even More More Money"

Dear Friend,

This lesson is about taking your product to the next level.

I'll assume you have a product in mind. A product of your own where you keep all the profits. Even if you don't end up keeping this type of business model, what you learn through this process is invaluable.

In fact you could get paid just to create products for other people, do you know that?

 Yeah, if you only want to create the product but you don't want to do all the other stuff, then you could sell the rights to the product you create. Meaning you don't even have to sell it as a product. You just sell the "rights" to it. Why? So that other people who don't know how to create products, can sell it.

See some folks don't want to put the effort into producing a product. But they love to sell them. If you wanted, you could become their new best friend. In fact, I know of 3 people who just do this alone. They create products for others to sell.

Here's the good news...

When you sell the rights to a product, you don't just sell it for $29.95, like you would the book itself. No, $29.95 is the price of buying the product as a consumer.

When you're selling the rights to your product, your price is likely to be something like: $299.95. Or, $500. Maybe even $750 (depending on the product etc).

Now, I don't know about you, but I'd rather sell one product at $750, than 25 products at $29.95. You agree, right?

So in fact, this may become a powerful strategy of yours when it comes to selling stuff on the internet. Your "niche" could in fact be "creating products for people who sell stuff online." 

But, again, you need to have created the product first, before you can even approach this step.

What is a license?

A license is simply a written authority from you that allows someone to sell your product and keep all the profits.

And because they can make a lot of money with your product, the license to sell the product is very valuable.

Now if you have a PHYSICAL product - meaning that your information product is made up of manuals, CDs, or DVDs - then the license value is much higher than for ONLINE products.

They simply hold more perceived value - probably because of it being something which people can hold, and because physical products usually sell at a higher price anyway.

For instance, you can record an hour long interview and if you make it available as a downloadable file, then you could probably sell it for $14. But take that same interview and sell it as a physical CD, you'll be able to sell it for $30.

So it's the same interview, but the way it's delivered changes it price.

Licenses are big business. For instance, here's a site that sells "private label rights" to many electronic products:

www.theplrstore.com

Also this one:

www.master-resale-rights.com

Let me explain to you now what sorts of licensing you can do:

PRIVATE LABEL RIGHTS - This means the customer can buy this product from you and have the rights to change any of the content. They can virtually do whatever they want it.

RESALE RIGHTS - This means the customer can simply resell the product and this usually means for a DIGITAL product (not a physical one... that's the license below).

REPRINT RIGHTS - This means the customer can reprint the product and sell it. And yes, it usually only refers to physical manuals, CDs and DVDs

MASTER RIGHTS - This one is cool - it means the customer can sell the RESALE or REPRINT RIGHTS to your product. So let's just take a very basic example:

If an ebook sells retail for $30. Then the Resale Rights might sell for $60 - and this license gives them the right to sell as many copies of the book at $30 as they like.

But the Master Rights, it may sell for $90 and does 2 things: It allows the owner of the license to sell the ebook at $30 (as many as they like - just like above), and also the Resale Rights at $60 (as many as they like).

So they in effect have 2 products now the can sell - the ebook itself of the Resale License to that ebook.  They only have to sell 1 of each and they'll have their money back already!

See?

When I first started my own part-time business in 1999, I personally made over $400,000 in 2 years, just from selling the "reprint rights" to my own product - "Inside Secrets Of Advertising."  I sold the license for $1,995 and it contained the product plus tons and tons of marketing materials.

 I used to sell at least 1 to 2 reprint rights a week.

The point is: customers were getting themselves a brilliant product that I had personally created. They had bypassed all the hard work and could now just focus on the selling.

 But from your point of view, it's just the next level up when it comes to the information product business. But few people ever look into it enough to make any serious money.

By now I'm sure you're beginning to realise why you should.

Why would anyone want to allow other people to sell their product and keep all the money?

This is a very common question. And the answer is very simple.

Let me explain nice and easily...

Let's say you write a book on "how to lose weight" for instance.

There would be a very large market for this kind of book, I'm sure you'll agree. The problem most people have is actually marketing such a product. No matter how many "hungry people" are in your niche, if you don't know how to market the book, you won't sell a thing.

And let me ask you this also:  Do you think that people in this niche will only ever buy one book on this topic?

No way right?   How many books do you have at home centred around a common subject?  We all do it - many different books about the same topic or industry.

That's because when people like a subject they like to get as much information as possible.

So if you were to create one product on "how to lose weight," do you think that if you created a 2nd and a 3rd one that there might a whole stack of people who would like to buy that one also?

ABSO-FRIGGIN'-LUTELY!

Which is exactly why you might allow a lot of people to own the rights to your product.

You see, if you have hundreds of people out there selling your first product for you, and inside that first book you include advertising which promotes your 2nd one, then that's going to create some interest.

Basically, your first book advertises the 2nd one. It's a living, breathing advertisement of your work.

So if you can get an army of people out there selling that first book of yours, and selling thousands of copies, then you're going to get at least hundreds of people wanting your 2nd book, right!

And just like magic, your marketing has been done for you!

And this is why offering the rights to your products is such a brillaint idea. 

What I've done for you below is include the actual words from a license that I use in one my businesses. Meaning you don't have to start from scratch when creating your own license.

However, as always get advice from your solicitor before you go LIVE with it. My license below is not to be used without proper legal advice from your own lawyer.

Enjoy!

Warmly,
Brett

ACTION TIME

Is your mind beginning to tick over with ideas? It should be. Write them down here. What is your target income goal? What product would you create a "reprint rights" license for?:
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Do you think that you could create a 2nd product for your niche? If so, what might you call it?:
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Homework

• Search for other "reprint rights" on the internet. Some are cheap. Some are expensive. Generally only the expensive ones are worth anything. But occasionally you'll find some sites that do really good deals like offering "reprint rights" licenses for just a monthly fee. Reason you'll want to take notice of this is that maybe you'd rather do that as a business model - just create products and give them way every month to people who pay say $49.95 a month to be part of the "license club.".

Talk soon.

Warmly,
Brett McFall

P.S. Here's a gift for you - a sample reprint rights licence you can simply copy and paste into a Word document and then change the wording to suit yourself:

Sample Reprint Rights License for you to model

REPRINT RIGHTS LICENSE

"Product Name Goes Here"

You have made a wise decision to invest in  a Reprint License to the two brand new DVD products, "Product Name” (“Product”).

This agreement describes the entire terms and conditions for the purchase of the “Reprint License” in our Product.

Attention

PLEASE READ THIS AGREEMENT CAREFULLY. YOU ACCEPT AND AGREE TO BE BOUND BY THIS LICENSE AGREEMENT BY ACCEPTING THE PRODUCT.

Licence Grant

“You” means the person or company who is being licensed (licensee) to reprint, reproduce, market and sell the "Product Name. “We,” “us” and “our” (licensor) means Company.

We hereby grant you a nonexclusive, non-transferable, limited, lifetime royalty-free license to the reprint rights only; to reproduce market and sell our "Product Name,” subject to the following terms and conditions.

Definition of Terms

Royalty-Free: You keep 100% of the profits from any and all sales you make of the product.

Reprint Rights: This license includes the right to sell the Product in physical form, subject to the terms and conditions set forth in this agreement. You shall not sell the rights to resell the Product in any form whatsoever, but you may sell digital copies of the Product based on your possession of a master copy of the product.

Suggested Retail Price: Suggested Retail Price is the price or price range at which we suggest to licensees to sell the product to the public and is consistent with acceptable practices under the Sherman Anti Trust Act as defined and interpreted by the Colgate Case and subsequent Court Holdings following the Colgate Case. The Suggested Retail selling price of these Products is: US$XXX for "Product Name”

Prohibited Activities

This license is limited in the following respects and your violation of any of the terms of this provision will be a breach of this agreement and will immediately terminate your license:

The Product shall be sold as a stand-alone product. However, you are permitted to add additional bonuses as an incentive to sell the Product, if you so desire.

You must keep it intact as delivered to you.

You shall not break up the Product into parts.

You shall not make this Product, or any part thereof, a bonus for the purchase of any product, membership or service of any kind whatsoever or make it available to members of any site without charge.

You cannot claim yourself as the author or the copyright holder of any part or the whole of this Product.

You shall not imply or infer in any way whatsoever that you are our partner or employee on any sales material and advertising or in any correspondence with prospective or present customers.

You shall not give away this Product or any part thereof for any reason whatsoever. This includes the distribution of “demonstration” copies.

In cases in which you receive a sales letter, you may not add to the sales letter or change it in any other way. If you do not receive a sales letter, you can, of course, write your own. YOU agree to indemnify me and all associated parties for the claims of your copy. You do NOT receive any rights in any way to any other product, sales letter or graphic other than this product.

You may not associate our product with any illegal activities in the U.S. or any other country.

You may not associate our product in any way with adult sites.

Copyrighted material

We hold the exclusive copyright to the Product and Reprint Rights Package which includes but is not limited to "Product Name”. You are granted a lifetime revocable, royalty-free license to use the name and all materials.

All rights granted hereunder may at our sole discretion be terminated if you breach any of the terms and conditions of this agreement. You are solely responsible for ensuring that your reviews, advertising and descriptions comply with all applicable copyright and other laws and shall hold us harmless for any violations thereof.

The Licensee is responsible for producing the product, packaging the product, and delivery of the product to their customers.

Pricing

Company reserves the right to establish and does establish a suggested retail selling price for the Product. The Suggested Retail selling price of this is: US$XXXX for "Product Name”. Testing of reasonable pricing structures is allowed so that the Licensee can find the most effective market price.

Right to Revoke the License of a Licensee

We reserve the unilateral right to revoke the license of any licensee, if that licensee is found to be selling our Product at a price which completely undervalues and harms other licensees' marketing efforts. We strongly recommend selling these products at their Suggested Retail Price.

If we elect to terminate your license, you will not be entitled to reimbursement of any fees you paid to us for the license or any money you expended for promoting and/or advertising our Product.

The purpose of this section is to disclose to you our rights under the Sherman Anti Trust Laws with regard to Setting Suggested Retail Prices and terminating licensees who do not honor our policy.

The Sherman Anti Trust Law says:

An agreement between manufacturer and dealer or retailer on minimum resale price levels is per se illegal. However, under the Colgate Doctrine, established by the Supreme Court in 1919, a manufacturer may lawfully suggest prices and stop dealing with those who discount those prices, as long as it does so unilaterally.

This section should not be interpreted as an agreement between you and us to set the price of our Product, but is inserted here to provide you with full disclosure of our rights so that your decision to purchase a license is made in light of our full disclosure.

Not only do the Copyright Laws protect our Product but we also believe that our product is unique and valuable to our consumers. As a result we feel that discounting this Product would serve to cheapen the our image in the eyes of the public; would cause damage to our brand name and therefore undermine the present and future products' attractiveness to potential customers as well as their value to those already owning them.

Independent Investigation

We make no warranties or representations with regard to your ability to sell this product, except as expressly set forth herein. This agreement supersedes any and all communications we have made to you of any kind whatsoever including statements on our sales page, email communications or otherwise. You acknowledge that you have reviewed this Agreement and agree to all its terms and conditions. You understand that we may at any time operate Web sites that are similar to or compete with your Web site. You have independently evaluated the desirability of purchasing the rights in this Product and you are not relying on any representation, guarantee or statement other than as set forth in this Agreement. You understand that results may vary, as with any business opportunity. Success in ANY business opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income are made as a result of purchasing the rights in the Product.

Limitation of Liability

In no event shall we be liable for special, incidental, consequential or punitive damages, including, without limitation, any damages resulting from loss of profits, loss of business or loss of goodwill arising out of or in connection with this Agreement or the Product, whether or not we have been advised of the possibility of such damages. In addition, our aggregate liability arising under or with respect to this Agreement and the Product shall in no event exceed the total license fee paid by you under this Agreement.

Relationship of the Parties

You acknowledge and agree that you shall, from a legal perspective, act as and shall be an independent contractor and not an employee or agent of Company or any company owned or associated Company. Nothing in this Agreement shall create a partnership, joint venture, agency, or franchise between you and us in the legal sense of these terms. You shall not sign any document in the name of or on behalf of Company or any company owned or associated with Company, nor shall you hold yourself out as being an agent of  Company or any company owned or associated with  Company or as having apparent authority to contract for or bind  Company or any company owned or associated with Company.

Licensee Sites and Promotion Methods

You shall be solely responsible for all materials that appear on your site. You shall strictly adhere to all applicable laws and regulations in conducting your business and more specifically in marketing and advertising the Product. Without restricting the generality of the foregoing, you shall not send unsolicited e-mail and shall not send e-mail or any other communication to a recipient if the recipient has requested that it discontinue such communication, nor shall you send or display on your Web site any material that may be considered to be harassing, libelous, defamatory, legally obscene or pornographic, threatening, abusive or hateful.

We shall have the right to monitor your Web site at any time and from time to time to determine if it is in compliance with the terms and conditions of this Agreement.

You agree not to use any predatory advertising methods designed to generate traffic from sites that you have not had contract with in the online promotion of the Product. Predatory advertising is defined as any method that creates or overlays links or banners on web sites, spawns browser windows, or any method invented to generate traffic from a web site without that web site owner's, knowledge, permission, and participation. Examples include, but are not limited to, keyword parsing, browser plugins such as TopText and Surf+, banner replacement technology such as Gator, browser spawning technology that is not web site dependent. Participation in predatory advertising programs will be cause for the immediate revocation of your license.

Goodwill Preservation

You shall acknowledge and clearly identify and respect that all proprietary information, trademarks, copyrights and all other similar rights in and arising out of the Product are, and shall continue to be, the exclusive property of  Company. In the event you learn of any claim or allegation that the Product infringes upon or violates any intellectual property or proprietary rights of a third party, or contains any unlawful, libelous, or untrue statement, you shall immediately notify us so as to enable us to defend, settle or otherwise resolve the claim or allegation in a manner that we deem appropriate in our sole discretion.

You shall not make or give to a customer or a potential customer any warranty, representation or other statement concerning the Product other than the warranties, representation and statements contained in the original Product.

Disputes

This license agreement shall be governed by, construed and enforced in accordance with the laws of the State of Tennessee, as it is applied to agreements entered into and to be performed entirely within that jurisdiction.

To the extent you have in any manner violated or threatened to violate our intellectual property rights, we and/or our agents may seek injunctive or other appropriate relief in any State or Federal Court in Nashville Tennessee USA and you consent to exclusive jurisdiction and venue in such courts.

In the event that we decide to terminate and revoke your license, if you are found to be selling our Product at a price well below the Suggested Retail selling price or if we revoke your license as a result of any breach of this agreement, we will exercise our rights under the Digital Millennium Copyright Act (DMCA) by serving a “Take Down Letter” on your Internet Service Provider. In addition, we and/or our agents may seek injunctive or other appropriate relief in any State or Federal Court in Nashville Tennessee USA and you consent to exclusive jurisdiction and venue in such courts. In addition, you agree to waive any and all rights you may have under the DMCA rules and regulations as it applies to the “Take Down Procedure” found in section 512 of that act.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement other than those mentioned above, you and we agree to first try to resolve it with the help of a mutually agreed-upon mediator in Nashville Tennessee USA. Any costs and fees other than travel expenses and attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, you and we agree to submit the dispute to binding arbitration in Nashville Tennessee USA, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Miscellaneous Provisions

Any reference in this Agreement to gender includes all genders and words importing the singular number only shall include the plural and vice versa.

The insertion of headings and the division of this Agreement into Articles and Sections are for convenience reference only and are not to affect its interpretation.

It is agreed that each of us shall execute and deliver such additional agreements and documents and do such acts and things as may be reasonably necessary fully and effectually to carry out the intent and purpose of this Agreement.

If any provision of this Agreement is held to be invalid or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary such that the intent of the parties is effectuated, and the remainder of this agreement shall have full force and effect.

Any notice required under this Agreement may be given by email, fax or written letter to the number or address you provide

Time shall be of essence of this Agreement.

LEARN MORE FROM BRETT LIVE HERE
(Last time for 2011)

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