Brett McFall | How To Make Money While You Sleep | "how to start a business from home"

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(Please print this out)

A letter to you from Brett McFall

Please take the phone off the hook ... switch off your mobile ... close your email program ... shut the door, and just focus on YOU for the next 15 minutes.

"How To Smartly Guarantee
Your Success Before You
Roll Out Your Product"

Dear Friend,

Back in 2002 I flew over to Phoenix, Arizona with money that I really didn't have, to spend 3 days at a seminar with one of the true kings of marketing. In the process I learnt a very valuable thing about business which literally gave me an unfair advantage.

And I've used this lesson ever since.

I learnt it from a guy called Gary Halbert. One of the USA's best ever copywriters. Sadly now he's gone. But his legacy still remains. In fact, before I go on, I want to give you a link to his website where there is a ton of free information that could literally turn you into a millionaire.

Truly, many of the letters here will give you laser-like focus on what it takes to be really successful in marketing and in creating your own product. Here is the website to go to:

www.thegaryhalbertletter.com

You'll want to scroll right down to the bottom so you can click on a link and access his amazing reports.

Now what I learnt from Gary was this:

Your marketing can be very average ...
you can know very little about what to say
or how to say it ... and you can even have a
product that is quite average too -
IF you have a starving market to sell to.

His analogy was that it doesn't matter how great your product is ... or how fantastic your marketing is ... a person who has a hungry market to sell to, will beat you every time. See, what's important is selling stuff that people want. NOT what you want to sell.

But what THEY want to buy. It's not about you okay? It's not about your passion ... or your hobby. If your hobby happens to be what many other people are crazy about too, then great.

Ultimately, the person who you must focus on the most is the one who is going to be giving their cash to you. It's THEIR concerns, THEIR wants, THEIR passions which will make you rich.

Which could mean you need to sell toilet seats if that's what people want. Or those big plaques with bear's heads on them. It's your choice.

You can either do it the hard way... or the easy way. And the easy way starts with finding the hot market... that starving, hungry, ravenous, must-have-it-now market.

What do I mean? I'm glad you asked. Think about this:

You're lost in the desert and you are thirsty... you haven't drunk water for days ... your mouth is as dry as a dusty road ... your body is weak ... your head pounds with a crushing headache - then as you stumble through the desert you find a water stand.

Luckily, you have $2 in your pocket. So you drag yourself to the water stand. You lean against the counter and look at the icy fridges in front of you stocked with bottles of fresh water.

Do you think you would spend any time at all deciding which brand of water to order? Would the colour of the logo matter? Would it make any difference what type of headline they used to sell the water? Or would you grab the first bottle that was put in front of you, rip off the lid and slam it down?

You'd take anything you could get right?

MY POINT: Your goal is to search for a market like this. A market so crazy to get what they want ... so committed to getting it ... that your marketing, your website, your colours, your headline and whatever else become secondary.

Can you see that this is what you need to do? So if 3-4 weeks into your internet journey, you are struggling to get some solid results, maybe it's time to think about this.

EXAMPLE: Many years ago I found out that "Scrapbooking" was a huge craze. Didn't know a thing about it. But I found out that the market was crazy about this hobby. They would buy anything and everything about the topic.

So what did I do? Did I say, "well scrapbooking doesn't really do anything for me so I'll keep looking?"

Nope. I recognised that this was what Gary Halbert was talking about - A HUNGRY MARKET.

Long story short, I made an information product for that market which made $30,000 a year for 2 years straight on virtual auto-pilot. Even these days I make $11,000 a year from that site (and I literally do nothing to it).

So I did virtually no work, but made a good sum of cash. Why? Because I found a hungry market.

So while in your case, I can't be sure what I'm about to say is true, I suspect that it might be:

AS YET YOU HAVE NOT DONE ENOUGH RESEARCH
INTO FINDING YOUR HUNGRY MARKET.

Isn't this true? And if it's not, then great... go about your business. But if it is, then I hope you realise the power of what I've just passed on to you.

You already know how to create the product - I covered this on the "PRODUCT" lesson page. So this is easy stuff. Remember? Doing interviews? Interviews are your secret tool for creating a killer product.

I even gave you some website to help you research your market. But below are a few more you'll want to check out:

Use software to help you:

www.goodkeywords.com

www.googleeasysearch.com

http://freekeywords.wordtracker.com - will instantly tell you what words people are typing into search engines and how many competing websites there are.

www.terapeak.com - actually, this is the secret tool that Amanda Clarkson (who earns $50,000 a month on eBay) uses to research hot markets. Why? Because it will actually tell you what people are BUYING online. It will even help you to figure what PRICE is hot too. Get it. Use it. It's fantastic.

www.technorati.com - allows you to see instantly what is being searched for online. Geez… this stuff is amazing isn’t it? If only people doing business in the offline world had such an unfair advantage. People doing business on the internet are very lucky indeed.

These tools above allow you to see what competition is out there. Now in the end you’ll need to use your common sense too, but do at least check out what is happening in the market place. In fact, it can only help your success.

Close to home. These hungry markets can actually be right under your nose. Your local newsagent or bookstore can be great places to get ideas. If magazines and books are being created, then chances are that there is a market for them. So get out there and see what you find.
eBay is another great place. This is a great tool in itself for find out what people are buying these days. You don't have to sell anything on there, just use it as a tool of research.
Groups where people hang out and ask questions: like www.yahoogroups.com and www.googlegroups.com and see what they're asking and talking about - this is a killer way to get inside info on niche markets

I would say that spending 4 to 5 hours researching the market is going to be the best time you ever spend. And truly this is the secret most of the successful internet marketers - they SELL what people WANT. So you must do the same, or you'll make it much harder than it needs to be.

Try to find 3 hot niche markets. Then choose your favourite to work in. And goodness, even if you get it wrong after all this, what you learn along the way will be priceless.

Lastly, it may sound like a lot of work. But remember, it's about doing the work now so that you don't have to work later on!

TIME TO TAKE ACTION...

1) What are 3 niche markets that look hot to you now that you've done your research? Please be precise:
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2) What makes you think they are hot markets? What proof is there that people are spending money in these markets?:
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3) What product ideas do you have your favourite of the 3 niche markets?
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HOMEWORK

Decide right now to set aside time in the next 24 hours to start doing your research. Time spent doing this is SOOOO valuable. And saves you so much effort and heartache later on.
Make sure you do the 3 exercises above. When you think you've got a beauty, go for it.

Talk soon.

Warmly,
Brett McFall

P.S. Please listen to this interview I recently did with someone who used to be a position perhaps similar to you, Chris Elmore:

While every attempt has been made to verify the information on this web site and the product being sold, neither the product owners, distributors, agents or publishers assume any responsibility for any error, inaccuracies, and or omissions or assume any responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Any slight on people, organisations, companies or products are unintentional. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individuals success will be determined by his or her desire, dedication, marketing background, effort and motivation to work and follow the program. There is no guarantee or duplicate results stated here. You recognise any business endeavour has inherent risk for loss of capital.